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HOW TO WRITE MAGNETIC HEADLINES 5 Why You Should Always Write Your Headline First by Brian Clark Want to write great headlines, and even better content?
Brian Clark has written a lot of headlines. And the vast majority of those headlines have been very effective in achieving their simple goal of getting you to click on a post and read it. In this discussion, we tease out Brian’s best and latest advice on how to write magnetic headlines that readers won’t be able to resist clicking on.
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Brian: Well, there’s some rules of thumb that you sort of check off when you’re learning to write headlines. Later, as you become more experienced, it becomes second nature to you, so you don’t consciously do any kind of checklist.
Write magnetic headlines with templates from Brian Clark of Copyblogger: Brian is a genius when it comes to writing pretty much anything. He has some great advice for using social proof, insider knowledge, and appealing to ease to get more traffic.
Headlines are so important that founder Brian Clark suggests you write them first, before writing any other content or copy. Obviously, you've planned your topic and done your research. But before you go any further, write that headline. It's the rule I use 98.76% of the time, maybe more.
Headlines fail when they don’t match the article written or aren’t relevant to a specific theme. (Also, when the length exceeds 62 characters, search engines tend to ignore the remainder of the headline.This could decrease the conversion rate in the long run and decrease the search engine appeal you’re after.).
Resources for Freelance Writers. If you want to become a freelance writer, either online or offline, you need to stay up-to-date on writing news, writer’s resources, writer law, and so forth.. How to Write Magnetic Headlines (from Brian Clark at Copyblogger) 15 Tips to Increase Blog Traffic (from Susan Gunelius at About.com) Publish Your.
If you want, you can go and check Jon Morrow’s ebook Headline Hacks to get an idea of top headlines you can use. I really recommend that you do so even if you write for your own blog. Another thing you need to do is to check the patterns that work better than others on your blog(s) of choice. For example, let’s take Brian Clark of Copyblogger.
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A Copyblogger blog post titled “How to Write Magnetic Headlines” went viral quite some time ago (although I still reference it when I write new posts these days because it’s incredibly useful). So, Brian Clark then turned the web page into a high-converting landing page to drive targeted leads.
Rather, use question headlines where they will add some life to a topic, and if you can, further engage the reader with a “you” or “your” in the headline. One great source of headline writing tips is Copyblogger.com, where Brian Clark and his team have assembled some of their best tips into an e-book, How to Write Magnetic Headlines.In 2006, Brian Clark launched Copyblogger, a site that taught bloggers how to write more compelling content. When I started blogging, I remember that I immediately went to Copyblogger because I needed to learn how to write headlines, how to be more useful, just to understand the whole process.That’s why we’re not going to waste your time talking about how important it is to write great headlines.It’s pretty obvious: You want more traffic.; That’s why you want more people to find you with search engines.; And you want your customers to find your content so valuable that they share it with their networks.; And to get technical, you want all that traffic to convert into paying.